What is Bespoke Software?

Bespoke software is seen as the alternative to commercial software or “off-the-shelf” software.
Sometimes called custom software or tailored software, Bespoke Software is a software solution created for a specific user, key business or legislative objectives. A bespoke software solution is made entirely to your specifications and is built to meet your business needs and requirements as well as be developed to fit into your current ways of working. As the solution is tailored to a business’s individual needs, it can be integrated with other bespoke or packaged software, replace a legacy system, and can be updated and expanded in the future.

What is Off-The-Shelf Software?

In general, off-the-shelf software is pre-packaged software with a general purpose that works with different business models. This pre-packaged / “Off-the-shelf” software is not tailored and intended for use by the mass markets.
This means that you can buy it but may never use all the features available. It might not even be able to carry out all the tasks you would like to. In which case, you will have to adapt your ways of working around the software or purchase multiple software programmed to fill the gaps.

Is Bespoke Software Trendy or Is It Necessary?

Bespoke software is more than just a trendy concept companies go for to make an impression.
It has become a necessity for the development and longevity of businesses. Whether we like it or not, it’s tough to rise above the crowd and make yourself and your business stand out on the web. With the saturation of markets, it’s become harder to stand out from the crowd. You may have a product that exudes potential, but 100 more companies may have a similar product too. What you should do is go bespoke and customise and personalise yours to make it unique.
Utilize the innovative qualities of bespoke software to match the demands of your clientele, in order to boost your chances of sharing your message that breaks through the noise of your competitors.

What Are the Advantages of Bespoke Software?
  • Your Personalised Solution

Every business requires different solutions to their problems, some businesses may have similar problems, however they’re not the same. Bespoke software aims to tailor solutions according the specific needs of your business, in contrast to off-the-shelf software which provides an umbrella solution that may ease the difficulty of the problem but may not completely solve it. Having a solution like this will release you of “sharing” the tools with your opponents. With bespoke business solutions, you will be guaranteed that the software makes a significant adjustment for all your business’ needs.

  • Updates and Support

Custom applications are welcomed for their scalability and adaptation to overall business changes.
Obtaining custom application does not depend on the provider’s development work plan. You oversee all the required updates and improvements upcoming. Working with in-house developers’ team is efficient in the case of close innovative, personalized support, as the team is aware of your individual requirements. As for the adaptation to the existing server environment, the tailor-made program does not need a specific hosting. There is no more need to pay more to rent it because you will have one created specifically for you. If the company is faced with bankruptcy, all your structure relied on third-party soft will be ruined. For that not to happen, the bespoke software lives alongside with your business’ down fall.

  • Security Assurance

Using common product is quite risky. If someone tries to hack the program, all of those who use the same product may be in danger, and their personal data is vulnerable. The bespoke software can be hacked only with the targeted attack. Bespoke software applications may have extra security measures to ensure its safety of your valuable assets. A custom service application development company may also enhance your solution’s integration with other tools. It makes your team’s work much more intuitive and easier. Tailor-made applications are commonly protected from the external threats. The first reason of hacking attempts on commonly — used programs are successful — is that perpetrators are familiar with the code of that program. Custom tools are less affected for the hacking as it will need much more time and efforts to breach it. Bespoke software is made specially to operate with your business and hardware. It is almost never the case that several common-used programs interact with each other perfectly and without any issues; licensing business programs that are not tailor-made for the software environment your business runs on can lead to your employees’ productivity dropping.

  • Gradual Production

Custom production can be produced step by step. This also will let you gradually advance in the production and adjust your custom software during the development process according to the experience and feedback received from previous development stages.
Keep in mind that bespoke development commonly has an 80/20 rule. This rule states that 80% of users use 20% of the functionality. Your aim is to define this 20%, even if you create the program for internal needs. Custom applications are more scalable and can grow or be adjusted alongside your business needs. With an off-the-shelf product, you typically run into the issue of the software either being inexpensive to purchase but not suitable for large businesses or software being able to support businesses on a large scale but very expensive to license.

What are the disadvantages of Bespoke Software?
  • Time and Energy

People are seldom aware of the needs of their business. Sometimes it will need some time to make internal research on it, to see that features. Customized tools make no sense if not matching those features. Off-the-shelf solutions, in this case, are good because it is versatile. All you have to do is purchase it, adapt to the program and keep on working.

  • High Upfront Cost

It may seem that buying 100 licenses for a year is cheaper than developing your own solution. And that may be the case. The upfront cost is relatively high, but what if you’ll have to extend the number of users, plus the support price, and the price for the number of years to use it, you’ll see that a tailor-made program is much more attractive in the long-term perspective.

  • Less Possibilities

That is already stated that off-the-shelf programs are designed for covering the needs of the masses. In the terms of developing a business, it is a great opportunity. It can be seen as a more appealing solution for smaller teams because of its convenience.

What is Strategic Marketing?

Strategic Marketing helps companies to effectively differentiate itself from its competitors by capitalising on its strengths and opportunities to provide consistently better value to customers than its competitors.
Armed with a thorough understanding of the capabilities and aspirations of the business, the customer market and the competitive landscape, the goal of Strategic Marketing is to maximise a positive differentiation over competitors in the eyes of its target market.
Business-to-Business (B2B) Marketing, like any area of management, has both strategic and operational components.

Simply put, the Role of Strategic Marketing is to decide:

  • Where to compete
  • How to compete and differentiate itself from competitors
  • When to compete
  • Who to compete for (your target audience)

It’s only when these three questions have been answered can the marketing planning begin.

Why Choose Nextware150 for Your Marketing and Management Solutions?

We’d like to believe that we are the best choice for your next business project. Here are some reasons we think make us the best place to go to for your marketing and management solutions
Once you’re convinced, feel free to contact us to hear more of what we can do for you:

  • Experience

No matter what your requirement is, we will collaborate with you from conceptualisation to the launch of your program. With the aid of our highly experienced and diversified team, we will be able to help build your ideas into a tangible working product that’s ready to launch and market.

  • Innovative Approach

Our passion is fuelled by creativity and innovation, to help bring you tailored services designed to reach all the needs and desires your business may have. We will listen carefully and take time to understand what you want to achieve and help build systems accordingly.

  • Flexibility

No matter what your need is, we are always flexible. No idea is impossible enough to reach. Our team strives for excellence, always ensuring that we respond to your changing needs and still achieve quality results that you deserve.